Achieve positioning in Google by following these three tips

The positioning in Google of your online store is only possible following the basic rules established by the quality administrators of the world's leading search engine. Climbing in the top positions of the Google lists is the reward for a constant job that seeks to improve the quality of the website, to provide the Internet user with a pleasant stay while browsing.
We have compiled three of the most important tips that will be highly functional to improve your company's website. After reading this article, check your website and verify that you are applying them correctly and voilà, you will be ready to start uploading positions in Google lists.

Give good use to the content

Our first advice to optimize the positioning in Google has to do with quality content. Internet searches are motivated to expand knowledge about a topic. The more updated, truthful, informative and interesting the content of your website will be, the more visits you will receive.
The content must include the keywords related to your online store and with which users perform their searches. A website with little content runs the risk of being considered by search robots as spam.
Google experts discovered that quality content has great power to motivate user navigation through the website. If the Internet user quickly and easily achieves what they are looking for, they will stay browsing longer. Be sure to offer the most information about your company, product, and services that you sell.
Avoid copying content from other sites on the Internet. Raise the issues clearly and do not generate more doubts in the people who read, avoid using technicalities or colloquial or vulgar languages, that is, you must treat your readers with respect. Make an equitable distribution of the keywords within the text.

Optimize the web structure

Your website must have a clear structure and hierarchy, it is also necessary that you include text links. For Google to consider that the user will have a good stay while browsing it, it is important to provide it with static text links that facilitate access from all pages.
The distribution of the links must be done in an equitable way, that is, each page must not have more than 60 links. It is also important that these links are not broken to avoid being penalized.
A good way to facilitate internal navigation has to do with providing the site map page with a link to the different sections of the website, but be very careful, and do not exceed the number of links you place on it.
Another point that is important to achieve positioning in Google , has to do with optimizing the title and description elements. Within the recommendations made by Google experts, the title of each of the pages must contain the most relevant keywords, must be unique, explicit and have between 10 and 70 characters.
For its part, the meta description talks about the activity that your company is engaged in or what your website is about, it is the text that is displayed in the search results, so it must also contain the most important keywords and each page must show a unique description. It is recommended that you have an extension of 70 to 160 characters including spaces.
The guidelines for webmasters established by Google to position the web pages are quite basic, by complying with them your website is now ready to appear within the positions of the first results. 
Many digital marketing and SEO companies offer “miraculous” web positioning services, however, these incorrect practices to which they turn to achieve fleeting positioning, bring with them the penalties by Google administrators.
These sanctions apply to domains that do not comply with the quality guidelines to achieve web positioning. The penalties range from the drop in position of the site for certain keywords to the complete removal of the page within the Google directory. In these cases, you must acquire a new domain and start all the SEO work from scratch.
Among these Black SEO practices can be mentioned; make links to portals not related to the activity of your website, include hidden text on the pages to raise the ratio of text and number of keywords within the web, copy content from other sites, incorrect use of web positioning techniques , incorrect inclusion of keywords, either because of excess keywords or because of their bad location within the text.
Therefore, it is important that you do not be fooled by false SEO experts that can only cause problems instead of conversion. The positioning work in Google is the result of several actions of SEO On Page and SEO Off Page, which can take up to three months to complete the optimization on these two points.
Subsequently, activities should continue, such as; content update, social media management, campaigns, promotions, among other key positioning actions to maintain the attention of Internet users.
In order to overcome the competition and appear within the Google search results, it is necessary to keep up with the updates of the search engine, for example, recently a new update of Google Panda came out, which completely removed the search lists.

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