Practical guide to perform website analysis with Woorank

When doing digital marketing and SEO work, website analysis is paramount. Being constantly evaluating the results of the actions and strategies, applying the changes and looking for help tools is the secret to obtaining good results. It is here when Woorank becomes the ally of the web developer.
Today we are going to teach you without technicalities or complicated strategies, how to make your own reports and SEO optimization, by using such a powerful tool as Woorank.

Free website analysis

One of the main advantages of this tool is that you can perform website analysis for free. The first thing you should do when entering the Woorank page is to select the option "Start a free trial".
Then you enter the URL of your site on the Internet and a complete report of correct points will be displayed, to improve and errors, here it is necessary to mention that this tool offers recommendations to improve all the points indicated in red or orange.
After the analysis, a percentage is shown that can range from 1 as a minimum score, to a maximum of 100.

Optimization aspects to evaluate

Basically, the analysis of the website is carried out in six fundamental segments such as; SEO optimization, mobile, usability, technologies, social and local networks.
  • SEO Optimization: In this first point, all the aspects necessary to have a website according to the SEO guidelines are evaluated, such as; title, description, header, keywords, ALT attribute, text / HTML ratio, number of pages indexed by the search engine, redirect tag to Google+, internal and external links, broken links, backlink counter, redirect requests.
In addition, canonicalization of the IP, robots.txt files, XML sitemap, clean URLs, use of underscores of the URL, domain registration, use of flash, PageRank, the existence of blog and websites related to the domain.
Depending on the score obtained, a suggestion box will be displayed on how you can improve each of the aspects indicated there, level of impact and whether or not it is an easy task to be fixed by the web developer.
  • Mobile adaptation: In this segment, the analysis of the website focuses on verifying the display of the page from tablets or smartphones. If you do not have an adaptive web design, users who use the mobile Internet will not be able to browse your website.
It also evaluates the speed of mobile upload, which does not exceed 5 seconds of download and other essential aspects such as the use of CSS for mobile, Meta Viewport Tag, Apple icon, redirection to mobile version and the use of Flash.
  • Usability web: Here the impact of the URL is studied if you have Favicon or your own icon, custom 404 page, conversion forms, content above the fold.
In addition, it calculates the loading time, page size, language attribute, interface design, metadata, values ​​different domain options, and similar domains, if mail is shown, that the IP is not considered SPAMMER, and that Do not have malicious software.
  • Technologies: This point is of great relevance because it verifies the IP of the server, provides technical advice to optimize aspects that are essential for SEO, determines the language coding and if the server signature is deactivated. These elements would seem worthless but are an important piece to appear in the search lists.
  • Social and Local Networks: To finalize the website analysis identify the relevance or social impact of the page, that is, if it has social platforms such as Facebook, Twitter, Google+, among others. Also, if you subscribe to local directories such as Foursquare and Yelp.
Professional directories and social networks are an important source of backlinks which help to elevate the Domain Authority and will make your website seem like the most important of the competition.
You need to follow each and every one of the recommendations provided by the Woorank tool, so you can optimize your website in different aspects and appear on the first page of the Google list.

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