Web positioning: 5 steps to improve on Google and increase your online sales

Web positioning

How to lead the Google lists ?, What strategies to apply to increase online sales ?, How to increase online traffic ? are some of the common questions among e-commerce owners. The only answer for them is to achieve SEO web positioning of your business page.
These search engine optimization techniques focus on offering quality and pleasant navigation for the user. We have compiled for you five of the most important strategies, which add to the 3 tips we already gave you, so look for paper and pencil and write them on your agenda so you can start to conquer Google lists.

1. Use meta tags correctly

For SEO web positioning it is essential to make correct use of metadata or metatags, that is, the title of the page and the description. This information is what will appear in the Google results list when the user searches.
The first thing you should know when working with the web design of your page, is that the meta title tag must contain between 10 and 70 characters, include the most important keywords, in addition to being explanatory and unique, since this works as a sample tab about the content of the page or what the company is about.
For its part, the Description goal provides valuable information to the user and is decisive for him to click on your page. Here it is also necessary to include the most relevant keywords and not have more than 160 characters. Write a description that captures the user's attention and invites you to visit your online store.

2. Have a presence on social networks

Social networks have become powerful platforms when it comes to selling because they allow us to communicate with customers in all parts of the world, segment the public and transmit any information about the products or services that are marketed immediately.
Each social network is managed in a particular way, many companies have a presence in several of these platforms, but for a matter of time or personnel that manages them, they use the same strategy in all, without achieving sales objectives. To succeed in social media, it is important to analyze them and determine how to promote the products in each of them.

3. Take advantage of free analysis tools

To succeed in SEO web positioning it is important to analyze the results of the strategies, for that there are several free tools which you can take advantage of, for example; Google Webmasters Tool with which you will get detailed reports on the display of your web page in the search engine.
Also, you can create a Google Analytics account to get free information on different points of interest that will help improve the technical aspects of your online store. Third, another way to analyze your website is with Woorank, this tool allows you to obtain a complete report from six different segments for SEO optimization.

4. Power the e-commerce upload speed

Google penalizes and does not allow slow online stores, that is, that the loading speed of a website is essential for the world's leading search engine. You might have used flash, CSS style sheets, images, among other elements that provide aesthetics to your e-commerce, however, these can affect the time it takes to load the web page.
The Woorank analysis that we mentioned earlier, in its Mobile section, studies this aspect and provides recommendations on how to improve it. You can also use tools such as Google PageSpeed ​​Insights, which generates a detailed report of technical suggestions to optimize the loading speed for the desktop and mobile device versions of your website.

5. Be a reference as online commerce

Getting noticed among the commercial sector of your company is not an easy task, but a strategy used by many digital marketing and SEO agencies has to do with registering in business directories, forums, blogs related to your trade, among other sources where you can Comment and provide valuable information on topics related to the products or services you offer.
The idea is that you try to integrate into your comment or publication a link to your online store so that if the user wants to know more about what you have said, know where to place yourself and you will not look like a SPAM forcing direct sales. I assure you that you will get better results with discreet marketing.

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